Senior Product Marketing Manager
Posted on: November 11, 2018
Description Infoblox is looking for a Senior Product Marketing Manager to join our Product Strategy team. In this role you will be responsible for the outbound marketing activities for Infoblox offerings in the service provider market. This encompasses product positioning, product strategy, collateral creation, and execution of product marketing programs. This position requires a solid understanding of service provider networks, their buying behavior and market trends. The ideal candidate will be able to understand market needs, work with customers, sales, product management, marketing and other stakeholders to develop and clearly articulate the unique value that Infoblox provides and clearly articulate market need to the company. This role may be located in Tacoma, WA or from a home office in the US. Responsibilities: Market intelligence: be the expert on our buyers, understand and build buyer personas: who are they, how they buy and their key buying criteria Collaborate with product management, sales and marketing to develop product positioning and messaging that resonate with our target buyer personas Understand the competitive landscape and help position Infoblox offerings to be differentiated Develop a marketing plan for the service provider segment in conjunction with product management, sales, and marketing to support the retention of existing customers, drive cross sell and upsell programs, and the acquisition of new customers Drive launches of new products and releases of existing products, and manage the cross-functional implementation of the plan Demonstrate thought leadership in the service provider segment externally, including in speaking engagements and written works Support our sales channels with training on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it Ensure that messaging resonates with customers, analysts and sales Ensure that the message is consistent with the corporate brand yet specifically tuned to the markets in which Infoblox operates and for which the products are targeted Communicate Infoblox's position to channel partners, customers and analysts Conceive and develop innovative marketing programs that drive demand Engage with Sales and customers to help influence buying behavior Requirements: 7-10 years of product marketing experience with B-2-B technology companies Knowledge in one or more areas of service provider networks such as SDN, NFV, 5G transformation, security, subscriber analytics and managed services Experience working with sales, customers and analysts in presenting the company position and products Previous success in the product marketing roles focused on service providers and managed service providers Strong written communication and presentation skills. Comfortable in front of customers Results oriented individual who takes initiative, is quick thinking and poised Bachelor's in engineering, mathematics, computer science, business or marketing, MBA preferred Must be willing to travel 20% of the time Education: Bachelor's degree in Engineering, Mathematics, Computer Science, Business or Marketing, MBA preferred Perks: Work with a word class team in a rapidly growing company Career path with opportunities to grow Discretionary Paid Time Off policy to promote a healthy work/life balance Newly remodeled office with state of the art amenities located in the heart of Tacoma, close to transportation and city life And many, many more perks! It's an exciting time to be at Infoblox. We are the market leader in technology for network control. Our success depends on bright, energetic, talented people who share a passion for excellence in building the next generation of networking technologiesand having fun along the way. Infoblox offers a fast-paced, action-oriented environment. We promote a culture that embraces innovation, change, teamwork, and strong partnerships. Join the winning Infoblox teamour future looks bright, and so will yours. To check out what it's like to be a Bloxer click here .
Keywords: Infoblox, Tacoma , Senior Product Marketing Manager, Executive , Tacoma, Washington
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